Like a law firm, a PR firm calculates its service fees in the unit of time. According to internationally accepted norms, an international public relation firm calculates its professional fees through multiplying hourly charge by the hours actually consumed. For example, an account director charges USD 180 per hour for the professional fee, an account manager USD 150, and an account executive USD 120. The sum of the professional fees of all members of a project team shall be the result of multiplying hourly charges of the members in different positions by the hours actually consumed. This constitutes the fee a client should pay for the PR service. In this sense, a PR firm is a firm selling time as its product.

Service charge of local PR firms. Under the pressure of market environment, local PR firms create a different charge policy: they simply take away 10%-15% of the fees directly paid by the client to the third party as its service fee. This is quite similar to the internationally accepted practice for an advertisement agency to collect its fees.

Charge policy pursued by local public relation firms leaves some hidden risks, though it can be accepted by clients more easily. Under the charge policy, a public relations firm may not have an incentive to save costs for clients. As a result, local public relation firms can be led astray, for it betrays the rightful obligations of a PR firm.

NMPR is currently at a stage of enhancing its clients' base. It adopts a charge policy as an international public relations firm, in an attempt to ensure the quality of service. In the meantime, NMPR makes a most competitive charge offer available, allowing clients to enjoy its service at a most reasonable cost.