Both PR and advertising promote communication with your audience to achieve corporate goals - for example, to increase or maintain awareness of a brand, product or service, enhance understanding between company and customers/stakeholders, and change attitudes and behavior of your customers, etc. However, they take entirely different approaches to achieve the common goal.

Public Relations, like advertising, is a highly effective communication tool in building a company's trust and its relationships with a valued audience. To maximize effectiveness, PR should be employed in harmony with advertising to make the most powerful communication mix.